Posts by Jessica Shrout

Two Buyers

Marketing Means: You Have Two Buyers

Never forget that you have two buyers (internal AND external stakeholders) who both need to opt-in to your marketing strategy for your waste, recycling, or sustainability-minded business. We’re going to…

Five Tips for Crisis Communication

The following is part of a series of guest posts by local leaders, originally appear on the Shafer Leadership Academy site. This post is authored by Jessica Shrout, owner of…