Posts by Jessica Shrout

Two Buyers

Marketing Means: You Have Two Buyers

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Never forget that you have two buyers (internal AND external stakeholders) who both need to opt-in to your marketing strategy for your waste, recycling, or sustainability-minded business. We’re going to…

Five Tips for Crisis Communication

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The following is part of a series of guest posts by local leaders, originally appear on the Shafer Leadership Academy site. This post is authored by Jessica Shrout, owner of…

A Message from Our President

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It is surreal running “business as usual” when so many businesses are scrambling for contingency plans in the light of states of emergency being declared. Clients are stressed. Friends are…

Coronavirus, Communication, & ROI

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COVID-19, or “coronavirus” as it has come to be known colloquially, has been dominating the news cycles as the latest pandemic to threaten health and business in the United States…

Jessica Shrout to Speak in Indianapolis

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We recently received the news that Jessica Shrout has been selected to speak at the Indiana Recycling Coalition’s Conference. She will be speaking on marketing and communication tactics haulers can…