This is Part Two in a series on Cognitive Biases and Logical Fallacies in marketing. Read Part One here.
Logical fallacies are errors in reasoning that occur when arguments are constructed in a way that undermines their validity. These fallacies can make an argument appear convincing or persuasive on the surface, but upon closer examination, they reveal flaws that weaken the overall logic of the argument. Fallacies can be unintentional mistakes or deliberate attempts to manipulate and deceive by exploiting cognitive biases – and they weaken businesses.
People often make logical fallacies in marketing due to a combination of factors, including the desire to persuade, cognitive biases they or others on the team have, time constraints, and sometimes a lack of in-depth understanding of logical reasoning. Sometimes, logical fallacies are strategically used to manipulate, like using the emotional appeal of sad, shaking puppies and kittens to persuade you into donating to an animal rescue organization.
My goal for you to to KNOW when you’re teetering on the edge of logical fallacies in marketing so that you can either avoid that fallacy or choose to invoke it. Either way, I want you to be informed and enthusiastic about the path you take.
Avoiding the Pitfalls of Logical Fallacies
Logical fallacies can lead to a range of negative consequences in communication, decision-making, and understanding. Typical pitfalls associated with the use of logical fallacies include:
We’ll cover more cognitive biases and logical fallacies in upcoming blog posts, but if you’re eager to learn more and access free resources, check out School of Thought. If you’re interested in see how Circle Three Branding applies these to your marketing strategy, contact us.