You’ve set up your social media profile, launched your first posts, and…a customer reaches out to you at 11:30 PM on Saturday. He’s expecting an answer right now and you were expecting this social media marketing thing to be more of a weekday strategy. Do you put your weekend on hold to resolve it? Can...

Lifting the Veil: Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for...

Lifting the Veil: Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for...