Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for them at their...

Lifting the Veil: Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for...