Posts by Jessica Shrout

Companies usually have a disaster plan—but does your plan include marketing? The potential crises that may arise and affect your marketing include everything from a national or regional crisis to…

Your brand is critical for communicating effectively with your customers. If you are not watching it, things can get … sloppy. Add in a few more years of focusing on…

Considering adopting social media for your business? You are in good company: 80 million small and medium-sized businesses use Facebook to communicate with their customers (Hootsuite’s 2018 Global Barometer Report).…