Uncategorized

Can we talk about something…touchy? Do your employees actually enjoy working for you? Would you call them “brand ambassadors?” Let’s put that another way: if there was some negative press…

Some brands view the holidays with a healthy dose of apprehension. You want to do something nice to stand out and make your brand relevant during the holiday season, but…

Do you ever look to experts to weigh in on products you might try? If you are interested in fitness, you might follow some expert trainers for tips and advice.…

A reader recently asked for some guidance on hiring and working with a marketing agency. We will outline important aspects on finding the right agency for you and ways to…

How much time do you spend washing your trucks? If your answer is “too much,” you are in good company. There is a need to keeps fleets clean and presentable.…

Social media has become both a new frontier for brands and old news in the span of less than two decades. This leaves many companies wondering where they fit in…

The waste industry suffers from avoidable public relations problems. These problems are universal, and they increase operating costs, threaten relationships with your customers, feeding into the suspicion that the waste…

What influences your customers’ opinion about you? Some might argue that it is your exemplary customer service. Perhaps it is your marketing saturation: your brand is seen everywhere, so the…

How do you say “thank you” to clients? What about employees? How about vendors that really come through for you? …do you even say it at all? Some might say…

A reader asked: “What choice of media gets you the best bang for your buck?” That is a complicated question. It depends on the medium you choose, your target demographics,…