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Creating Better Customer Service

You’ve set up your social media profile, launched your first posts, and…a customer reaches out to you at 11:30 PM on Saturday. He’s expecting an answer right now and you were expecting this social media marketing thing to be more of a weekday strategy. Do you put your weekend on hold to resolve it? Can...

Iowa Recycling & Solid Waste Management Conference

Grand River Conference Center Dubuque

Lifting the Veil: Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for...

Canadian Waste to Resource Conference

Beanfield Centre Toronto

Lifting the Veil: Marketing to Change Recycling Behavior The recycling industry faces several issues in recycling practices for consumers.  The severity of these issues could be reduced by marketing to educate the public.  The world of recycling is shrouded in mystery. Consumers simply don’t understand the intricacies surrounding proper disposal techniques: the process ends for...

“Too Nice to Lead” – Passive Barriers to Leadership

Cornerstone Center for the Arts Muncie

Do you find yourself apologizing too much? Do you downplay your accomplishments? When assignments are handed out, do you find yourself taking on additional projects even though you’re already stretched pretty thin? You’re not alone. Leadership welcomes all types – but by being so “nice,” you may find yourself struggling to capture the attention you...

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