Cognitive Bias in Marketing: Sunk Cost Fallacy
This is Part Three in a series on Cognitive Biases and Logical Fallacies in marketing. Read more here. The sunk cost fallacy is a cognitive bias that leads people to…
Posts by Jessica Shrout
Logical Fallacies in Marketing: The Middle Ground
This is Part Two in a series on Cognitive Biases and Logical Fallacies in marketing. Read Part One here. Logical fallacies are errors in reasoning that occur when arguments are…
Building Your Brand Identity: Marketing Tips for Sustainability Businesses
In today’s business landscape, sustainability has become more than just a buzzword; it’s a driving force that shapes consumer decisions and industry trends. Commercial waste haulers and municipalities are included…
Marketing Means: You Have Two Buyers
Never forget that you have two buyers (internal AND external stakeholders) who both need to opt-in to your marketing strategy for your waste, recycling, or sustainability-minded business. We’re going to…
Cognitive Bias in Marketing: Curse of Knowledge
Cognitive biases are inherent patterns of thinking that can influence our judgment, decision-making, and perceptions of the world around us. These biases are a result of the brain’s need to…
Social Media Strategies for Engaging Customers in Sustainable Initiatives
A Guide for Commercial Waste Haulers and Municipalities In today’s digital age, social media has become a powerful tool for businesses and organizations to connect with their audience and promote…
Embracing the Power of Social Media: A Reflection on SWANA Conferences
As a marketing consultant for the waste and recycling industry, I recently had the privilege of speaking about the power of social media at the SWANA Northwest Regional Symposium in…
Circle Three Claims First Place at NFPW National Competition
The results are in and Circle Three Branding had impressive wins at the National Federation of Press Women’s 2020 Professional Communications Contest. The entries first had to compete at the…
Five Tips for Crisis Communication
The following is part of a series of guest posts by local leaders, originally appear on the Shafer Leadership Academy site. This post is authored by Jessica Shrout, owner of…
“Get the message out there. We don’t need marketing.”
Here’s something you may not know about me: every couple of weeks, I go to my local hospital to get an outpatient infusion to manage a chronic autoimmune arthritis condition.…