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Choosing the Right Social Media Platforms

Social media has become both a new frontier for brands and old news in the span of less than two decades. This leaves many companies wondering where they fit in…

Lifting the Veil: Using Marketing to Reduce Problems

The waste industry suffers from avoidable public relations problems. These problems are universal, and they increase operating costs, threaten relationships with your customers, feeding into the suspicion that the waste…

Branding with Gratitude

How do you say “thank you” to clients? What about employees? How about vendors that really come through for you? …do you even say it at all? Some might say…

Developing the Right Communication Tactics

A reader asked: “What choice of media gets you the best bang for your buck?” That is a complicated question. It depends on the medium you choose, your target demographics,…

Circle Three Wins National Communications Contest

Circle Three is thrilled to announce that our work in the refuse industry was honored with awards at the state and national levels of a communication contest. The National Federation…

Planning to Fail

Companies usually have a disaster plan—but does your plan include marketing? The potential crises that may arise and affect your marketing include everything from a national or regional crisis to…

Spring Cleaning for Your Brand

Your brand is critical for communicating effectively with your customers. If you are not watching it, things can get … sloppy. Add in a few more years of focusing on…

The Business Case for Social Media

Considering adopting social media for your business? You are in good company: 80 million small and medium-sized businesses use Facebook to communicate with their customers (Hootsuite’s 2018 Global Barometer Report).…

This is a Man I’d Hire

How often are we in the hiring phase and trying to put into words what the ideal candidate is like? Specialty skills aside, this man has what I want to…