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Jessica Shrout to Speak in Atlantic City

We recently received the news that Jessica Shrout has been selected to speak at the SWANA New Jersey Spring Conference this April in Atlantic City. She will be speaking on…

Creating Brand Ambassadors

Can we talk about something…touchy? Do your employees actually enjoy working for you? Let’s put that another way: if there was some negative press about your company, would your employees…
A warm family hearth with a cozy fire and a string of Christmas cards handing on the mantle.

A Survival Guide to Holiday Greeting Cards

Some brands view the holidays with a healthy dose of apprehension. You want to do something nice to stand out and make your brand relevant during the holiday season, but…

Amplifying Your Voice with Influencers

Do you ever look to experts to weigh in on products you might try? If you are interested in fitness, you might follow some expert trainers for tips and advice.…
An android phone screen showing icons for popular social media platforms

Choosing the Right Social Media Platforms

Social media has become both a new frontier for brands and old news in the span of less than two decades. This leaves many companies wondering where they fit in…

Lifting the Veil: Using Marketing to Reduce Problems

The waste industry suffers from avoidable public relations problems. These problems are universal, and they increase operating costs, threaten relationships with your customers, feeding into the suspicion that the waste…

Branding with Gratitude

How do you say “thank you” to clients? What about employees? How about vendors that really come through for you? …do you even say it at all? Some might say…

Developing the Right Communication Tactics

A reader asked: “What choice of media gets you the best bang for your buck?” That is a complicated question. It depends on the medium you choose, your target demographics,…
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