Jessica Shrout to Speak in Atlantic City
We recently received the news that Jessica Shrout has been selected to speak at the SWANA New Jersey Spring Conference this April in Atlantic City. She will be speaking on…
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Time for Your Company’s Annual Performance Review
Do you know what your customers think of you? If not, it is time for a customer satisfaction survey. You could be in for a surprise. If you are truly…
Creating Brand Ambassadors
Can we talk about something…touchy? Do your employees actually enjoy working for you? Let’s put that another way: if there was some negative press about your company, would your employees…
A Survival Guide to Holiday Greeting Cards
Some brands view the holidays with a healthy dose of apprehension. You want to do something nice to stand out and make your brand relevant during the holiday season, but…
Amplifying Your Voice with Influencers
Do you ever look to experts to weigh in on products you might try? If you are interested in fitness, you might follow some expert trainers for tips and advice.…
Tips for Hiring and Working with a Marketing Agency
A reader recently asked for some guidance on hiring and working with a marketing agency. We will outline important aspects on finding the right agency for you and ways to…
Reducing Operational Costs and Promoting Economic Development
How much time do you spend washing your trucks? If your answer is “too much,” you are in good company. There is a need to keeps fleets clean and presentable.…
Choosing the Right Social Media Platforms
Social media has become both a new frontier for brands and old news in the span of less than two decades. This leaves many companies wondering where they fit in…
Lifting the Veil: Using Marketing to Reduce Problems
The waste industry suffers from avoidable public relations problems. These problems are universal, and they increase operating costs, threaten relationships with your customers, feeding into the suspicion that the waste…
Burritos and Branding: Communication Leads to Differentiation
What influences your customers’ opinion about you? Some might argue that it is your exemplary customer service. Perhaps it is your marketing saturation: your brand is seen everywhere, so the…
Branding with Gratitude
How do you say “thank you” to clients? What about employees? How about vendors that really come through for you? …do you even say it at all? Some might say…
Developing the Right Communication Tactics
A reader asked: “What choice of media gets you the best bang for your buck?” That is a complicated question. It depends on the medium you choose, your target demographics,…