Cognitive Bias in Marketing: Curse of Knowledge
Cognitive biases are inherent patterns of thinking that can influence our judgment, decision-making, and perceptions of the world around us. These biases are a result of the brain’s need to…
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Social Media Strategies for Engaging Customers in Sustainable Initiatives
A Guide for Commercial Waste Haulers and Municipalities In today’s digital age, social media has become a powerful tool for businesses and organizations to connect with their audience and promote…
Embracing the Power of Social Media: A Reflection on SWANA Conferences
As a marketing consultant for the waste and recycling industry, I recently had the privilege of speaking about the power of social media at the SWANA Northwest Regional Symposium in…
Circle Three Claims First Place at NFPW National Competition
The results are in and Circle Three Branding had impressive wins at the National Federation of Press Women’s 2020 Professional Communications Contest. The entries first had to compete at the…
Five Tips for Crisis Communication
The following is part of a series of guest posts by local leaders, originally appear on the Shafer Leadership Academy site. This post is authored by Jessica Shrout, owner of…
“Get the message out there. We don’t need marketing.”
Here’s something you may not know about me: every couple of weeks, I go to my local hospital to get an outpatient infusion to manage a chronic autoimmune arthritis condition.…
A Message from Our President
It is surreal running “business as usual” when so many businesses are scrambling for contingency plans in the light of states of emergency being declared. Clients are stressed. Friends are…
Coronavirus, Communication, & ROI
COVID-19, or “coronavirus” as it has come to be known colloquially, has been dominating the news cycles as the latest pandemic to threaten health and business in the United States…
Jessica Shrout to Speak in Indianapolis
We recently received the news that Jessica Shrout has been selected to speak at the Indiana Recycling Coalition’s Conference. She will be speaking on marketing and communication tactics haulers can…
Jessica Shrout to Speak in Tulalip, WA
We recently received the news that Jessica Shrout has been selected to speak at the SWANA NW Spring Symposium in Tulalip, WA. She will be speaking on marketing and communication…
Jessica Shrout to Speak in Rocky Hill, CT
We recently received the news that Jessica Shrout has been selected to speak at the NERC Spring Conference in Rocky Hill, CT. She will be speaking on marketing and communication…
Jessica Shrout to Speak in Gettysburg
We recently received the news that Jessica Shrout has been selected to speak at the PROP Recycling & Organics Conference in Gettysburg, PA. She will be speaking on marketing and…